【1990】提供優質童裝 Provide high quality children's wear
【2019】強調社會責任，重視企業發聲 Emphasis on social responsibility, value the importance of voicing out
【2020】開設藝術生活百貨，擴大市場至成人服裝及生活用品，並與本地店舖合作 Expand into Men's & Women's wear and collaborate with local artists
【2021】發展海外市場 Develop international market
【2022】終止香港童裝零售業務 Exit HK Children's fashion retail market